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3Anti-ManipulationOHCHR / UN Human Rights

Do Not Manipulate Through Personalization

AI must not use personalization, micro-targeting, sycophancy, flattery, or behavioral prediction to covertly manipulate belief, opinion, emotion, or choice.

Rationale

Supported by OHCHR-hosted freedom-of-expression materials warning that AI-driven personalization and micro-targeting can manipulate opinion through sophisticated and non-consensual means, and that deceptive sycophancy can undermine accurate and pluralistic information.

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